Text description provided by the architects. The Hard Rock Cafe in Bangkok marks a new approach for the venerable Hard Rock brand. Designers Architectkidd and Prinda Puranananda have completed the new restaurant in the Siam Square district of Bangkok with focus on connecting music and architecture. The starting point of the project were the shapes, rhythms and structures of sound. Their interpretation to physical forms and materials in the new design was the result of a creative collaboration that combined a variety of disciplines from design to branding, furniture and street art.
